Our Values


Pole Princess is all about client focus and unleashing the sensuality of women of all ages, shapes and sizes. At Pole Princess,...

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Our History


Pole Princess started in 2006 as one of the first businesses of its kind in Australia. Our first location was carefully chosen...

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Our Future


With numerous established studios, Pole Princess continues to perform well beyond expectations. It is our goal to expand...

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Pole Princess


1Well Established 

Pole Princess was established in Melbourne in 2006. The first location was in Kew and was a success from the start with customers needing to book 2 months in advance just to try a class! Fast forward 3 years, Pole Princess had 3 company owned locations followed by its first franchised studio in Reservoir. Pole Princess will continue to expand across Australia and in 2017 will launch internationally.

2Brand Recognition

Our brand was carefully created to attract the type of client that will fall in love with what we do and stay around long term. Offering clients significance by making them believe they are a princess helps to form a relationship that lasts many years. Our high class image articulates what we stand for and offer. Pole Princess promises clients that we will help them find their happy place amongst a world of constant pressure to look a certain way, fit a certain size or follow a certain diet.


We have developed a top class training system that covers everything you need to know to run a successful Pole Princess studio. Not only do we train you in studio operations but we also have a 12-month induction program that progressively trains not only yourself, but also your chosen staff until they have reached a super advanced level. The initial training is a 4-week on site training process at an existing studio which will give you the tools to get started. We then guide you along the way with further training as we are well aware that our craft cannot be mastered with a short training schedule.


Pole Princess has quickly established itself as a market leader in the pole dance and fitness scene, paving the way for pole dance/fitness studios. We have catered our systems to attend to all the basic human needs to ensure that every client that enters any of our studios, leaves having an unforgettable experience. We have developed a business operating system to help budding entrepreneurs who have the desire to open their own Pole Princess Studio(s).

7The Pole Princess Difference

Not only do we offer a unique training experience to our customers but we have also tied this in with an original way of offering our services to make pole dancing more accessible to more people. Anastacia has injected her years of experience with many forms of dance into the business, creating a fun and vibrant atmosphere where everyone, clients and trainers, notice the Pole Princess difference. Clients are always put first, trainers love what they do and everyone is treated with a genuine personal touch.

8Ongoing Support

As a franchisee, you are in business for yourself but not by yourself! This is the most integral part of our system as the reassurance and guidance along the way is invaluable.  We will support you every step of the way. From initial training to ongoing personal development and administrative support. Anastacia is a highly motivated and goal oriented person and she will push you to not only create goals of your own, but make sure you have a plan to get there and stick to it.

5Studio Design & Setup

Pole Princess initial setup includes:
– Location advice / site identification
– Studio design and construction
– Extensive training programs
– All IP and design templates
– National/State marketing
– Program training and development

3Establishment Costs and Returns

The initial buy in fee franchise ranges from $120,000 to $250,000 largely dependent on the size of the studio and location. We will work with you to make sure you have selected the right site and size as to not over capitalise on your investment. We also work with your budget to turn your dreams into a reality. We find that most of our franchisees have a return on invested capital within 2-3 years.

the key benefits

Industry Leader

Be part of well-recognised brand so that when people hear your name, the trust has already been built. Be a part of the Pole Princess brand and become a market leader.

Set Up and Ongoing Support

You will be supported through your setup and ongoing operations. You will also have access to Anastacia & her teams industry knowledge in sales, customer service and marketing.

National and Local Marketing

Pole Princess offers superior integrated marketing campaigns that will boost your client base through both national and local target marketing, ensuring you are targeting the right customer and not blowing advertising dollars.

Our Creator

Anastacia Snelleksz


Anastacia established Pole Princess back in 2006 and has since become one of the worlds largest Franchised Pole Dancing Companies. She has a Certificate in Small Business Operations as well as a background in commercial, ballroom and Latin dance. She founded her first dance company at the age of 21. Physical Rhythm was a dance tuition business that she operated for 6 years before selling it to move into the world of pole dancing.
Anastacia is a self-taught pole dancer, wholly dedicated to her craft. Within a year of opening the first Pole Princess studio, she was nominated and chosen in the final seven for the Telstra Business Women’s Awards under the categories of Marie Claire Young Business Women’s Award and Commonwealth Bank Award. More recently, she was also a finalist for the My Business Awards, for the GIO Award for Women in Business. She is currently ranked number 45 in the Australian Pole Dance Magazine’s Top 50 most influential figures of 2015.

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current locations

1Pole Princess CBD

Level 6, 277-279 Flinders Lane, Melbourne, VIC 3000
Ph: 03 9639 9952
E: cbd@poleprincess.com.au

3Pole Princess Greensborough

34 Sherbourne Rd, Briar Hill, VIC 3088
Ph: 03 9432 0364
E: greensborough@poleprincess.com.au

2Pole Princess Hawthorn

58 Camberwell Rd, Hawthorn East, VIC 3123
Ph: (03) 9813 1468
E: hawthorn@poleprincess.com.au

4Pole Princess Knoxfield

19/1488 Ferntree Gully Rd, Knoxfield, VIC 3180
Ph: 03 9763 1464
E: knoxfield@poleprincess.com.au

4Pole Princess Mitcham

2E Cochrane St, Mitcham, VIC 3132
Ph: (03) 9874 6323
E: mitcham@poleprincess.com.au

2Pole Princess Mount Waverley

Level 1, 9-13 Barlyn Rd, Mount Waverley, VIC 3149
Ph: 03 9973 9770
E: mtwaverley@poleprincess.com.au

3Pole Princess Reservoir

36A Edwardes St, Reservoir, VIC 3073
Ph: 03 9462 6072
E: reservoir@poleprincess.com.au