Company Profile


Pole Princess is all about client focus and unleashing the sensuality of women of all ages, shapes and sizes. At Pole Princess, you will find the opposite of the big, intimidating gym. We are in the business of empowering performance art and celebrating womanhood. The concept of Pole Princess is that of a boutique style health and fitness studio with the emphasis on performance art. We provide a fun, friendly, motivating, supportive and caring environment where everyone is treated like a 'Princess' in their own right.

We love what we do and are passionate about ensuring Pole Princess clients absolutely love their experience with us every time they visit and most importantly, that they get results & make a huge difference in the quality of their lifestyle.

We state of the art pole dance facilities throughout Melbourne that are inviting & encouraging at all times. We believe that what we do changes women lives. We don’t add pressure to women to look a certain way or be on specific diets but instead we want to fill you with confidence & happiness. We believe pole dancing isn’t about how you look, it’s about how you feel. We want to teach all women to love their bodies for the way it functions and the things it can do as opposed to the way it looks. By helping you, it will also help us to create a legacy.



Pole Princess started in 2006 as one of the first businesses of its kind in Australia. Our first location was carefully chosen in the affluent suburb of Kew. Within 2 short years we added another 2 company owned locations before franchising in 2009. Our first franchised location was in Reservoir. Since then we have grown to be the largest pole dance franchise in Melbourne.

What makes us stand out as an industry leader is our wide range of classes, offering variety to customers which allows them to make Pole Princess their only fitness choice and still ensure a complete work out.

From day one our goal was to provide a space where customers would treat it like a second home & feel welcome at all times. Due to the ambient studio design & carefully structured classes that have taken years to fully develop, we have achieved our goals & maintained customers with a significant lifetime value.


With numerous established studios, Pole Princess continues to perform well beyond expectations. It is our goal to expand our operations with like-minded people seeking to enjoy the rewards of the Pole Princess lifestyle business. We endeavour to continue to strengthen our position throughout Australia. For this reason, we have chosen franchising to share the success with enthusiastic people eager to join the Pole Princess phenomenon.

We are currently looking for vibrant & dedicated franchise partners to secure a business that is both financially and personally rewarding. The success of the franchise business will largely be determined by our Franchisees.



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